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The activities of the 180 SAP partners in Bremen at the congress of the DSAG user association with over 5,000 participants were strikingly different from Viva Technology, an IT and AI event in Paris in the early summer of 2025. While the SAP community in German-speaking countries is still struggling with digital transformation and S/4 conversion, with the focus on topics such as monitoring, automation, IT platforms and data management, visitors to Paris were able to admire numerous operationally functioning AI applications from the global IT community and its customers. Even former SAP CEO Jim Hagemann Snabe was on the...

SAP license management, once already a domain of complex rules and opaque metrics, has developed into an even denser jungle over the past three years, with many existing customers finding it difficult to keep track of the pathways. SAP's cloud strategy and the implementation of Full Use Equivalent as a new license model are at the heart of this development.